September 1, 2026

SearchAttention has shut down

We've made the difficult decision to shut down SearchAttention in its current form. Thank you for being an early believer in what we were building. It meant a lot.

Why we shut down

Ultimately, a few things worked against us.

GPUs got scarce and expensive

The computational demands of our approach are significant, and the GPU market has become increasingly scarce and expensive as the major AI players bought up available capacity. That made it very difficult for us to get access and to operate economically.

The space got crowded

The AIO/GEO tools space filled up quickly. Our focus on deep AI analytics set us apart technically, but it became harder to break through the noise.

We hadn't found product-market fit

We hadn't yet found the fit we were hoping for, and continuing without it wouldn't have been fair to you or to us.

What we built

When we started SearchAttention, our goal was to give marketers a tool to understand how AI actually works, rather than being an opaque black box. Our heatmap technology used modern AI explainability techniques to reverse-engineer models and show you exactly what AI pays attention to in your content. We still believe this is valuable, and we're proud of what we built.

An AI attention heatmap over a recipe article, with the passages the model focused on highlighted in green — One of our heatmaps: the green marks what the model actually paid attention to while answering a question about this recipe.

We're not disappearing

We're working on something new. If you'd like to stay in touch, follow us on LinkedIn. And if you need help with AI, come talk to us at Betalyra.

Betalyra

What we do now, and where to reach us if you need help with AI.

Follow along with whatever we build next.

Email us

hello@searchattention.com

Jan Schulte, CEO, Betalyra Sociedade Unipessoal Lda.